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Services
Basic Expertise
Marc Green, Phd & associates apply in-depth scientific knowledge and experience in the areas of vision, perception, attention, cognition, memory, response, human error and human factors. Services fall into four categories:
Human Factors Analysis
- In Depth Analysis: analyze accidents as to probable cause. In some cases, the analysis relies on data supplied to us and in other we make on-site inspections and measurements;
- Literature Review: Some questions can be answered by a review of scientific and legal literature;
- Critique Expert Statements: Examine and critique statements and depositions of opposing experts. Our experience is that most analyses by people not highly trained in human perception are incomplete or scientifically in error. We also find that many intellectual property surveys and tests are inadequately performed due to poor questions, controls and statistical analysis; and
- Testing: We perform empirical testing/survey for intellectual property disputes in order to determine likelihood of confusion involving trademarks, trade dress, get up, etc. We determine appropriate samples, tests, and statistical analyses. In rare accident cases, it may be useful to perform a test of visibility/perception under field conditions.
Human Factors Opinion
- Testimony & Depositions: We have extensive experience in explaining complex scientific concepts in simple, layman's terms to nonexperts.
- Consulting: Service as a consulting expert only (no testimony) to deliver opinion verbally or in writing.
Human Factors Design & Testing
- Design for the elderly: Creating environment for older people.
- Product & Environment safety audits: Quick and inexpensive review of potential safety hazards.
Education
- We offer seminars and educational services in human factors and visual and cognitive science. To see a list, click here.
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